AdChina built and operated China's largest independent digital advertising technology platform, comprising a Supply-Side Platform (SSP), Demand-Side Platform (DSP), and Data Management Platform (DMP). Its core AdChina AdManager system tracked available advertising inventory from publishers, processed advertiser orders, analyzed audience data, and matched advertisements to target audiences in real time. The platform reached over 583 million online unique visitors and 371 million mobile internet users per month, with access to over 70 billion page views. Founded in April 2007 in Silicon Valley, the company established headquarters in Shanghai with offices in Beijing, Guangzhou, and Xiamen. AdChina served major international and domestic brands by integrating programmatic buying across display ads, online video, and mobile formats.
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