A

AdChina

Acquired

Shanghai, China · Founded 2007 · $68.5M raised

Headquarters
Shanghai
Employees
501–1000
Founded
2007
Business Model
B2B
Total Funding
$68.5M
Last Round
$40.0M Series COct 2010
Rounds
3

About

AdChina built and operated China's largest independent digital advertising technology platform, comprising a Supply-Side Platform (SSP), Demand-Side Platform (DSP), and Data Management Platform (DMP). Its core AdChina AdManager system tracked available advertising inventory from publishers, processed advertiser orders, analyzed audience data, and matched advertisements to target audiences in real time. The platform reached over 583 million online unique visitors and 371 million mobile internet users per month, with access to over 70 billion page views. Founded in April 2007 in Silicon Valley, the company established headquarters in Shanghai with offices in Beijing, Guangzhou, and Xiamen. AdChina served major international and domestic brands by integrating programmatic buying across display ads, online video, and mobile formats.

Summary

AdChina is an Adtech company based in Shanghai, China, founded in 2007. It has raised $68.5M in total across 3 rounds, most recently a $40.0M Series C round in Oct 2010. Investors include GSR Ventures, Alibaba Group and Shiv Chaudhary.

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Funding History

AcquisitionJan 2015
$500.0M

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