How much funding has Adara raised?

Adara has raised $54.7M in total funding, most recently a Series C round.

Who are Adara's investors?

Adara's investors include World Innovation Lab, August Capital.

Where is Adara headquartered?

Adara is headquartered in Palo Alto, California, United States.

What industry is Adara in?

Adara operates in Artificial Intelligence, SaaS.

Adara

With Great Data Comes Great Responsibility

Palo Alto, United States · Founded 2005 · $54.7M raised

Artificial Intelligence

SaaS

Headquarters: Palo Alto, California
Founded: 2005
Business Model: B2B
Website: adara.com

Total Funding: $54.7M
Last Round: $23.0M Series CSep 2015
Rounds: 3

About

Adara (now a RateGain company) is one of the world's largest travel data exchange platforms, founded in 2005 and headquartered in Palo Alto, California. The platform aggregates anonymized, real-time search, purchase, and loyalty data from over 270 global travel brand partners, covering more than 1.7 billion digital identities and 24 billion data elements across 100+ countries. Adara provides travel brands, agencies, and destinations with predictive consumer intelligence, audience activation, and measurement tools to drive targeted digital marketing and growth. In March 2026, RateGain unified Adara with Sojern under the Sojern brand.

Summary

Adara is an Artificial Intelligence company based in Palo Alto, United States, founded in 2005. It has raised $54.7M in total across 3 rounds, most recently a $23.0M Series C round in Sep 2015. Investors include World Innovation Lab and August Capital.