52Toys
Play for Fun — original IPs and collectible toys
Beijing, China · Founded 2015 · $62.0M raised
- Headquarters
- Beijing
- Employees
- 501–1000
- Founded
- 2015
- Business Model
- B2C
- Website
- hi52toys.com
- Total Funding
- $62.0M
- Last Round
- $62.0M Series CSep 2021
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
52TOYS is a leading IP-driven collectible toy company headquartered in Beijing, China, founded in May 2015 by Chen Wei (CEO) and Huang Jin (President). Built on the brand proposition "Play for Fun" with the mission to "Make Life More Fun," the company develops and sells a multi-category portfolio spanning blind boxes, articulated action figures, transforming mecha toys, plush, model kits, and lifestyle merchandise. Its product lines include BEASTBOX (China's first independently developed transforming mecha toy series), POUKAPOUKA, Panda Roll, and licensed properties from Disney, Warner Bros., Crayon Shin-chan, Tom and Jerry, and others. 52TOYS operates omnichannel retail with over 100 owned and licensed IPs and direct-to-consumer stores across China, Southeast Asia, North America, and Japan. In 2024 GMV it ranks among the top multi-category IP toy companies worldwide.
Summary
52Toys is an E-Commerce company based in Beijing, China, founded in 2015. It has raised $62.0M in total across 1 round, most recently a $62.0M Series C round in Sep 2021. Investors include Qianhai Fund of Funds and Guozhong.
Tech & App Stack
3 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
May 2025
Sign up to see all 2 events
Funding: Series C. Amounts, valuations, and investors where available.
Investors
Similar Companies
ABG is a brand development, management, and licensing business with a portfolio of brands across ...
European television broadcasting company
American hotel and casino entertainment company operating resorts, casinos, and hospitality exper...
Reliance Retail operates an online and offline retail business in Food & Grocery, Fashion & Lifes...
Appears in
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/52toys"><img src="https://indexed.vc/api/badge/company/52toys" alt="52Toys on Indexed.vc" width="260" height="76" /></a>