52Toys

52TOYS is a leading IP-driven collectible toy company headquartered in Beijing, China, founded in May 2015 by Chen Wei (CEO) and Huang Jin (President). Built on the brand proposition "Play for Fun" with the mission to "Make Life More Fun," the company develops and sells a multi-category portfolio spanning blind boxes, articulated action figures, transforming mecha toys, plush, model kits, and lifestyle merchandise. Its product lines include BEASTBOX (China's first independently developed transforming mecha toy series), POUKAPOUKA, Panda Roll, and licensed properties from Disney, Warner Bros., Crayon Shin-chan, Tom and Jerry, and others. 52TOYS operates omnichannel retail with over 100 owned and licensed IPs and direct-to-consumer stores across China, Southeast Asia, North America, and Japan. In 2024 GMV it ranks among the top multi-category IP toy companies worldwide.