How much funding has 52Toys raised?

52Toys has raised $62.0M in total funding, most recently a Series C round.

Who are 52Toys's investors?

52Toys's investors include Qianhai Fund of Funds, Guozhong.

Where is 52Toys headquartered?

52Toys is headquartered in Beijing, China.

What industry is 52Toys in?

52Toys operates in E-Commerce, Toys, Retail, Media, Entertainment.

52Toys

Play for Fun — original IPs and collectible toys

Beijing, China · Founded 2015 · $62.0M raised

Toys

Headquarters: Beijing
Employees: 501–1000
Founded: 2015
Business Model: B2C

Website: 52toys.com
Total Funding: $62.0M
Last Round: $62.0M Series CSep 2021
Rounds: 1

About

52TOYS is a leading IP-driven collectible toy company headquartered in Beijing, China, founded in May 2015 by Chen Wei (CEO) and Huang Jin (President). Built on the brand proposition "Play for Fun" with the mission to "Make Life More Fun," the company develops and sells a multi-category portfolio spanning blind boxes, articulated action figures, transforming mecha toys, plush, model kits, and lifestyle merchandise. Its product lines include BEASTBOX (China's first independently developed transforming mecha toy series), POUKAPOUKA, Panda Roll, and licensed properties from Disney, Warner Bros., Crayon Shin-chan, Tom and Jerry, and others. 52TOYS operates omnichannel retail with over 100 owned and licensed IPs and direct-to-consumer stores across China, Southeast Asia, North America, and Japan. In 2024 GMV it ranks among the top multi-category IP toy companies worldwide.

Summary

52Toys is an E-Commerce company based in Beijing, China, founded in 2015. It has raised $62.0M in total across 1 round, most recently a $62.0M Series C round in Sep 2021. Investors include Qianhai Fund of Funds and Guozhong.

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