500Friends

Acquired

Merkle - We Power the Experience Economy

San Francisco, United States · Founded 2009 · $9.5M raised

Headquarters
San Francisco
Employees
51–200
Founded
2009
Business Model
B2B
Total Funding
$9.5M
Last Round
$5.0M Series BMar 2013
Rounds
3
Acquired by
Merkle GroupNov 2014

About

Merkle Loyalty Solutions, formerly 500Friends, was a customer loyalty and retention marketing platform for retail and e-commerce brands. Founded in 2009 in San Francisco, the company built LoyaltyPlus, a SaaS loyalty platform paired with strategic consulting, program management, and advanced analytics services. 500Friends was acquired by performance marketing agency Merkle in 2014, and Merkle itself joined the Dentsu Aegis Network in 2016.

Summary

500Friends is a Marketing Tech company based in San Francisco, United States, founded in 2009. It has raised $9.5M in total across 3 rounds, most recently a $5.0M Series B round in Mar 2013. Investors include Intel Capital, Crosslink Capital and Y Combinator.

Tech & App Stack

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Funding History

AcquisitionNov 2014

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Funding: Seed through Series B. Amounts, valuations, and investors where available.

Investors

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