500Friends

Acquired

500Friends is a marketing tech company in San Francisco, United States, founded in 2009. It has raised $9.5M across 3 rounds, most recently a $5.0M Series B in March 2013.

Merkle - We Power the Experience Economy

Headquarters
San Francisco
Employees
51–200
Founded
2009
Business Model
B2B
Total Funding
$9.5M
Last Round
$5.0M Series BMar 2013
Rounds
3
Acquired by
Merkle GroupNov 2014

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds and 3 investors for this company. The full record is or through the API.

About

Merkle Loyalty Solutions, formerly 500Friends, was a customer loyalty and retention marketing platform for retail and e-commerce brands. Founded in 2009 in San Francisco, the company built LoyaltyPlus, a SaaS loyalty platform paired with strategic consulting, program management, and advanced analytics services. 500Friends was acquired by performance marketing agency Merkle in 2014, and Merkle itself joined the Dentsu Aegis Network in 2016.

Summary

It lists 51–200 employees. It has raised $9.5M in total across 3 rounds, most recently a $5.0M Series B round in Mar 2013. Investors include Intel Capital, Crosslink Capital and Y Combinator.

Tech & App Stack

1 technology or app tracked

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Funding & Exit History

Data from Indexed.vcUpdated
AcquisitionNov 2014

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Funding: Seed through Series B. Amounts, valuations, and investors where available.

Investors

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