Sugar Capital

Venture Capital

Sugar Capital is a San Francisco-based early-stage venture capital firm founded in 2020 by Brian Sugar and Lisa Sugar (co-founders of POPSUGAR), investing in consumer brands and commerce-enablement software; it has raised three funds, with Fund III closing at $75M in 2024.

San Francisco, United States · 6+ investments · 4 portfolio companies

Seed
E-Commerce
SaaS
Headquarters
San Francisco, United States
Founded
2020
Portfolio Companies
4
Total Investments
6
Last Investment
Mar 2025
Geographic Focus
united states

Overview

Sugar Capital is a Venture Capital firm based in San Francisco, United States. It has made 6 investments in E-Commerce and SaaS, including Nostra AI, Motion and Locket Labs.

Portfolio4

Co-investors23

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23 co-investors across 23 shared portfolio companies — who they back alongside, and how often they lead.

Venture Capital ×21 · Individual ×1 · Corporate VC ×1 · 16 shared rounds

Investment History

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