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Shrug Capital

Venture Capital

Shrug Capital is a Venture Capital firm based in San Francisco, United States.

Started as a viral joke tweet that became a fund, blending Silicon Valley investors with celebrities.

Pre-Seed
Seed
Crypto & Web3
Headquarters
San Francisco, United States
Founded
2018
Website
shrug.vc
AUM
$54.0M
Portfolio Companies
21
Total Investments
21
Last Investment
Oct 2025
Geographic Focus
Europe, North America
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Indexed holds 21 portfolio companies and 21 funding rounds for this investor. The full record is or through the API.

Investment Thesis

Started as a viral tweet that became a fund. Backs early-stage consumer, viral, and community-driven startups by acting as relentless brand ambassadors and connectors. Differentiates through network density and hustle — described by founders as the most hands-on fund on their cap table. Fund IV ($54M, 2021) focuses on consumer and viral growth companies.

It was founded in 2018. It has made 21 investments. Its portfolio includes Bezel, Hellosaurus and Varda. Focus areas include Crypto & Web3.

Portfolio21

Co-investors24

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24 co-investors across 60 shared portfolio companies — who they back alongside, and how often they lead.

Venture Capital ×18 · Accelerator ×2 · Corporate VC ×2 · 48 shared rounds

Investment History

Data from Indexed.vcUpdated

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Shrug Capital on Indexed.vc
<a href="https://indexed.vc/investors/shrug-capital"><img src="https://indexed.vc/api/badge/investor/shrug-capital" alt="Shrug Capital on Indexed.vc" width="260" height="76" /></a>