Shrug Capital
Venture Capital
Started as a viral joke tweet that became a fund, blending Silicon Valley investors with celebrities.
Pre-Seed
Seed
Crypto & Web3
- Headquarters
- San Francisco, United States
- Founded
- 2018
- Website
- shrug.vc
- AUM
- $54.0M
- Last Investment
- Jul 2025
- Geographic Focus
- Europe, North America
Investment Thesis
Started as a viral tweet that became a fund. Backs early-stage consumer, viral, and community-driven startups by acting as relentless brand ambassadors and connectors. Differentiates through network density and hustle — described by founders as the most hands-on fund on their cap table. Fund IV ($54M, 2021) focuses on consumer and viral growth companies.
Investment History
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