General Mills

Corporate VC

General Mills corporate venture capital arm 301 INC invests in early-stage CPG brands and diverse entrepreneur funds.

Minneapolis, United States · 3+ investments · 3 portfolio companies

Seed
Early Stage
Food & Beverage
Headquarters
Minneapolis, United States
Founded
2012
Portfolio Companies
3
Total Investments
3
Last Investment
Nov 2024
Geographic Focus
United States

Investment Thesis

Invests in innovative food/CPG startups and funds supporting women and minority entrepreneurs.

General Mills is a Corporate VC firm based in Minneapolis, United States. It has made 3 investments, including Keychain, Keychain Logistics and Beyond Meat. Focus areas include Food & Beverage.

Portfolio3

Co-investors24

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24 co-investors across 25 shared portfolio companies — who they back alongside, and how often they lead.

Venture Capital ×20 · Corporate VC ×2 · Accelerator ×1 · 5 shared rounds

Investment History

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