Youtility

AI enabled behavioral analytics

Richmond, United States · Founded 2024 · $5.8M raised

Headquarters
Richmond, Virginia
Employees
11–50
Founded
2024
Business Model
B2B
Total Funding
$5.8M
Last Round
$5.8M SeedApr 2026
Rounds
2

About

Youtility Decision Science is a behavioral intelligence platform that identifies emotional drivers behind consumer decisions using real-time behavioral signals. Delivered via API, it integrates with marketing, sales, and CRM workflows to enable behavior-driven engagement at scale. The company operates from Richmond, Virginia and London, and serves financial institutions including Santander UK and Virgin Money.

Summary

Youtility is an Analytics company based in Richmond, United States, founded in 2024. It has raised $5.8M in total across 2 rounds, most recently a $5.8M Seed round in Apr 2026. Investors include Michael Spencer, Ascension Ventures and Barclays Bank.

Tech & App Stack

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Funding History

SeedApr 2026

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Series A through Seed — per-round amounts, valuations, and who invested in each round.

Investors

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