Xiaohongdao

Xiaohongdao (小红岛, 'Little Red Island') is a Chinese community new retail and membership supermarket group targeting young families with mission to help 100 million households save money. Operated by Nanjing Wanzhong Island Retail Group Co., Ltd. and headquartered in the Jiangning district of Nanjing, Jiangsu, China, the company was founded in September 2019. Xiaohongdao positions itself as a world-class supermarket operator combining a strong logistics and supply chain infrastructure with a proprietary membership system. The company has developed a fully self-built technology stack including point-of-sale systems, supply chain management, warehouse management, logistics, membership, customer service, and back-office operations software. Xiaohongdao also operates a private-label product line under the brand SuperRed, emphasizing natural, green, and minimally-processed products at approximately 10% of SKU mix, with fresh goods sourced directly from regions such as Xinjiang.