Xant

Xant (formerly InsideSales.com, rebranded November 2019) is an AI-powered enterprise sales engagement platform headquartered in Provo, Utah. Founded in 2004 by David Elkington, the company built its platform on a proprietary data asset of over 27 billion revenue interactions and 183 million buyer profiles to help enterprise sales teams prioritize outreach, improve productivity, and accelerate pipeline growth. Its flagship product, Playbooks™, provides sales reps with AI-driven recommendations on who to contact, when to contact them, and how to engage — integrating with CRM systems to enrich buyer intelligence data and eliminate manual data entry. The platform's core value proposition centers on three principles: productivity (reducing administrative burden on reps), prioritization (AI-driven contact recommendations), and visibility (performance analytics for sales leadership). Over its history as InsideSales.com, the company raised over $251 million in funding from major investors before rebranding to Xant.