Wildfire

Acquired

Wildfire is a data & analytics company in San Diego, United States, founded in 2017. It has raised $15.0M across 3 rounds, most recently a Corporate Round in October 2022.

Enterprise loyalty infrastructure for modern commerce

Employees
51–200
Founded
2017
Business Model
B2B
Total Funding
$15.0M
Last Round
Corporate RoundOct 2022
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds and 10 investors for this company. The full record is or through the API.

About

Wildfire Systems is an enterprise commerce intelligence platform that enables banks, fintechs, and technology companies to embed white-label cashback rewards, digital coupons, and AI-powered shopping offers directly into their customer experiences. The platform connects partners to 50,000+ merchant affiliate programs while capturing behavioral shopping insights that improve offer targeting and retail media monetization over time. Wildfire operates on a revenue-share model — earning only when its partners earn — powering loyalty and revenue flywheels for clients including Visa, RBC, Citi, and Acorns. Founded in 2017 in San Diego, it has been ranked on the Inc. 5000 and recognized by CB Insights' Retail Tech 100.

Summary

It lists 51–200 employees. It has raised $15.0M in total across 3 rounds, most recently a Corporate Round in Oct 2022. Investors include TTV Capital, QED Investors and Citi Ventures.

Tech & App Stack

2 technologies & apps tracked

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Funding History

Data from Indexed.vcUpdated
Corporate RoundCorporate RoundOct 2022

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Funding: Series A through Corporate Round. Amounts, valuations, and investors where available.

Investors

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