Wildfire
AcquiredEnterprise loyalty infrastructure for modern commerce
San Diego, United States · Founded 2017
- Headquarters
- San Diego, California
- Employees
- 51–200
- Founded
- 2017
- Business Model
- B2B
- Website
- wildfireapp.com
- Last Round
- Series BOct 2024
- Rounds
- 3
About
Wildfire Systems is an enterprise commerce intelligence platform that enables banks, fintechs, and technology companies to embed white-label cashback rewards, digital coupons, and AI-powered shopping offers directly into their customer experiences. The platform connects partners to 50,000+ merchant affiliate programs while capturing behavioral shopping insights that improve offer targeting and retail media monetization over time. Wildfire operates on a revenue-share model — earning only when its partners earn — powering loyalty and revenue flywheels for clients including Visa, RBC, Citi, and Acorns. Founded in 2017 in San Diego, it has been ranked on the Inc. 5000 and recognized by CB Insights' Retail Tech 100.
Summary
Wildfire is a Data & Analytics company based in San Diego, United States, founded in 2017. Its most recent funding was a Series B round in Oct 2024. Investors include Mucker Capital, Citi Ventures and TTV Capital.
Tech & App Stack
2 technologies & apps tracked
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Funding History
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Full funding history, per-round amounts, and investor participation.
Investors
Mucker Capital
2 rounds
Citi Ventures
2 rounds
TTV Capital
2 rounds
QED Investors
2 rounds
Intuit Ventures
1 round
B Capital Group
2 rounds
Moonshots Capital
2 rounds
Evolution VC Partners
1 round
Cohen Circle
1 round
Gaingels
1 round
Samsung Next
1 round
Bonfire Ventures
1 round
Bam Ventures
1 round
George Kaiser Family Foundation
1 round
Daher Capital
1 round
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