Wildfire

Acquired

Enterprise loyalty infrastructure for modern commerce

San Diego, United States · Founded 2017 · $16.0M raised

Employees
51–200
Founded
2017
Business Model
B2B
Total Funding
$16.0M
Last Round
$16.0M Series BOct 2024
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

Wildfire Systems is an enterprise commerce intelligence platform that enables banks, fintechs, and technology companies to embed white-label cashback rewards, digital coupons, and AI-powered shopping offers directly into their customer experiences. The platform connects partners to 50,000+ merchant affiliate programs while capturing behavioral shopping insights that improve offer targeting and retail media monetization over time. Wildfire operates on a revenue-share model — earning only when its partners earn — powering loyalty and revenue flywheels for clients including Visa, RBC, Citi, and Acorns. Founded in 2017 in San Diego, it has been ranked on the Inc. 5000 and recognized by CB Insights' Retail Tech 100.

Summary

Wildfire is a Data & Analytics company based in San Diego, United States, founded in 2017. It has raised $16.0M in total across 3 rounds, most recently a $16.0M Series B round in Oct 2024. Investors include Citi Ventures, TTV Capital and QED Investors.

Tech & App Stack

2 technologies & apps tracked

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Funding History

Series BSeries BOct 2024
$16.0M

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Funding: Series A through Series B. Amounts, valuations, and investors where available.

Investors

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