Whym

Whym is a conversational commerce platform founded in 2017 by former Snap employees that enables brands to sell products directly through text messaging and social media. The platform provides brands with a micro-storefront solution that can be paired with SMS campaigns, allowing consumers to browse products, customize their cart, and check out instantly via Apple Pay or Google Pay without leaving their messaging context. Whym's technology powers single-tap checkout experiences over text or DM threads, reducing friction in the mobile shopping journey compared to traditional redirect-to-website flows. The company targets direct-to-consumer brands in CPG, beauty, and wellness — segments with high repurchase cadences — and charges a 3% + $0.10 transaction fee model alongside tiered pricing for larger brands. Whym was founded by CEO Kelly Nyland and COO Rhenee Bartlett, both previously of Snap's Spectacles division.