WhoSay

WhoSay was an influencer marketing agency and technology platform that connected brands with social media talent ranging from micro-influencers to major celebrities. Founded in 2010 and incubated by Creative Artists Agency (CAA), WhoSay offered end-to-end campaign services including strategy, influencer casting, content production, distribution, and performance guarantees. The company developed proprietary matching technology to pair brands with the right talent and distributed branded content across YouTube, Facebook, Instagram, Snapchat, and Twitter. Having run over 400 campaigns generating 5 billion impressions, WhoSay was acquired by Viacom in January 2018 and integrated into Viacom's Marketing & Partner Solutions group. The business has since been absorbed into Paramount.