Wholesum

Wholesum is a Seoul-based e-commerce brand aggregator (also known as Wholesum Brands Co.) on a mission to discover, acquire, and accelerate promising online-native micro-retail brands in South Korea. Founded in 2022, the company operates similarly to Thrasio in the US but focuses on the Korean e-commerce market, particularly brands selling on platforms like Coupang. Wholesum targets brands across lifestyle, health, children, and pet categories, providing capital, operational expertise, and technology to scale them. The company raised a $50M Series A in April 2022 (comprising $35M in debt and $15M in equity) after an earlier $23M seed round in November 2021, with plans to acquire 15-20 additional brands beyond its initial five Korean brands.