Wayhome

Wayhome is a UK-based gradual homeownership platform that offers a completely new way for people to get on the housing ladder without needing to take out a mortgage. Founded in 2016 by Nigel Purves and Josef Wasinski, the company enables aspiring homeowners to move into a property with just a 5% deposit and gradually increase their ownership stake over time — with homeowners able to buy a home worth up to eight times their income. Wayhome structures transactions through limited liability partnerships (LLPs), with institutional investors such as Allianz Global Investors holding the portion the occupier does not yet own and earning inflation-linked rent in return. The platform has streamlined the buying process to enable aspiring homeowners to be acquired, qualified, and matched with properties efficiently. Wayhome operates as a trading name of the Unmortgage Group (registered in England and Wales, Company No. 10395239) and is regulated by the Financial Conduct Authority for certain activities.