Vurve
AcquiredVurve is an e-commerce company in Mountain View, United States, founded in 2009. It has raised $5.7M across 1 round.
The one-stop-shop for e-commerce apps
- Headquarters
- Mountain View, California
- Employees
- 1–10
- Founded
- 2009
- Business Model
- B2B
- Website
- lexity.com
- Total Funding
- $5.7M
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 2 investors for this company. The full record is or through the API.
About
Vurve, which later rebranded to Lexity, was a Mountain View, California-based e-commerce marketing platform founded in 2009 by Amit Kumar, a former Yahoo product management director. The company operated a gallery of e-commerce apps designed to help small online businesses build brand awareness, increase traffic, and improve sales through a one-stop-shop marketplace of marketing and analytics tools. Lexity offered merchants easy access to SEO, retargeting, and social commerce applications without requiring technical expertise, making sophisticated e-commerce marketing accessible to independent retailers and small brands. In July 2013, Yahoo acquired Lexity as part of CEO Marissa Mayer's acquisition strategy, with all services continuing to run post-acquisition.
Summary
It lists 1–10 employees. It has raised $5.7M in total across 1 round. Investors include 500 Global and Spark Capital.
Tech & App Stack
4 technologies & apps tracked
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Funding History
Investors
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