VOO, now rebranded as SideUp, is an Egyptian e-commerce support platform that empowers business owners with a suite of technology solutions including courier marketplace services, API integrations for shipping, warehousing, fulfilment, and payment options. Founded in 2019 by Waleed Rashed in Cairo, the platform connects e-commerce businesses with the best-matched courier companies, offering a real-time dashboard to track deliveries, analyze performance, and reduce costs.
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