Viant

formerly Specific MediaIPO

Digital Advertising Technology Powered by People

Irvine, United States · Founded 1999 · $200.0M raised

Headquarters
Irvine, California
Employees
201–500
Founded
1999
Business Model
B2B
Total Funding
$200.0M
Last Round
$100.0M Growth EquityJul 2010
Rounds
2

About

Founded in 1999, Viant Technology (NASDAQ: DSP) provides an AI-powered demand-side platform helping agencies and advertisers plan, execute, and measure omnichannel campaigns across connected TV, digital audio, and display. The platform enables people-based advertising without third-party cookies using household ID technology for cross-device targeting and offline conversion measurement.

Summary

Viant is an Artificial Intelligence company based in Irvine, United States, founded in 1999. It has raised $200.0M in total across 2 rounds, most recently a $100.0M Growth Equity round in Jul 2010. Investors include Francisco Partners.

Tech & App Stack

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Funding History

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AcquisitionAcquisition of IRIS.TVNov 2024

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Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

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