How much funding has Vertical Mass raised?

Vertical Mass has raised $12.0M in total funding, most recently a Venture Round.

Who are Vertical Mass's investors?

Vertical Mass's investors include Alumni Ventures, Greycroft, Formation 8, Sierra Wasatch, Canyon Creek Capital, Magnetar Capital.

When was Vertical Mass founded?

Vertical Mass was founded in 2013.

Where is Vertical Mass headquartered?

Vertical Mass is headquartered in Culver City, California, United States.

What industry is Vertical Mass in?

Vertical Mass operates in Marketing Tech, SaaS.

How many employees does Vertical Mass have?

Vertical Mass has 11-50 employees.

Vertical Mass

Culver City, United States · Founded 2013 · $12.0M raised

Marketing Tech

SaaS

Headquarters: Culver City, California
Employees: 11–50
Founded: 2013
Business Model: B2B

Total Funding: $12.0M
Last Round: $12.0M Venture RoundJun 2017
Rounds: 1

About

Vertical Mass is a venture-backed data management platform (DMP) focused on disrupting the $40 billion brand media buying ecosystem. Founded in 2013 and headquartered in Culver City, California, the company enables brands and media buyers to aggregate proprietary audiences across digital platforms — including fans of celebrity endorsements, sports sponsorships, and social media followings — and activate those audiences for precision-targeted digital advertising. Media buyers using Vertical Mass data report average campaign performance 3x better than comparably targeted media buys. The platform specializes in audience data from music, sports, and entertainment verticals, working with 35 of the top 50 celebrities on Facebook and Fortune 500 brands including P&G, PepsiCo, FOX, Universal Pictures, and Warner Bros. Vertical Mass enables marketers to collect and safely store fan data across social media, websites, and mobile apps, then apply that data to drive higher-performing programmatic display, retargeting, and social media campaigns. The company raised multiple rounds of venture funding through at least 2017.

Summary

Vertical Mass is a Marketing Tech company based in Culver City, United States, founded in 2013. It has raised $12.0M in total across 1 round, most recently a $12.0M Venture Round round in Jun 2017. Investors include Alumni Ventures, Greycroft and Formation 8.