Vertical Mass
Culver City, United States · Founded 2013 · $17.0M raised
- Headquarters
- Culver City, California
- Employees
- 11–50
- Founded
- 2013
- Business Model
- B2B
- Total Funding
- $17.0M
- Last Round
- $12.0M Venture RoundJun 2017
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Vertical Mass is a venture-backed data management platform (DMP) focused on disrupting the $40 billion brand media buying ecosystem. Founded in 2013 and headquartered in Culver City, California, the company enables brands and media buyers to aggregate proprietary audiences across digital platforms — including fans of celebrity endorsements, sports sponsorships, and social media followings — and activate those audiences for precision-targeted digital advertising. Media buyers using Vertical Mass data report average campaign performance 3x better than comparably targeted media buys. The platform specializes in audience data from music, sports, and entertainment verticals, working with 35 of the top 50 celebrities on Facebook and Fortune 500 brands including P&G, PepsiCo, FOX, Universal Pictures, and Warner Bros. Vertical Mass enables marketers to collect and safely store fan data across social media, websites, and mobile apps, then apply that data to drive higher-performing programmatic display, retargeting, and social media campaigns. The company raised multiple rounds of venture funding through at least 2017.
Summary
Vertical Mass is a Marketing Tech company based in Culver City, United States, founded in 2013. It has raised $17.0M in total across 2 rounds, most recently a $12.0M Venture Round in Jun 2017. Investors include Greycroft, Alumni Ventures and Formation 8.
Funding History
Jun 2017
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Funding: Series A through Venture Round. Amounts, valuations, and investors where available.
Investors
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