Varsity Brands

Elevating the Student Experience in Sport and Spirit

Dallas · Founded 1972 · $8.8B raised

Headquarters
Dallas
Employees
5001–10000
Founded
1972
Business Model
B2B
Total Funding
$8.8B
Last Round
$4.8B Private EquityAug 2024
Rounds
3

About

Varsity Brands operates two business divisions serving K-12 and collegiate institutions: BSN Sports, a leading distributor of athletic equipment and uniforms, and Varsity Spirit, which produces cheerleading apparel and organizes competitions and camps. The company partners with educators and coaches to build school pride and student engagement, reaching millions of students annually across the US. Varsity Brands is backed by KKR and headquartered in Dallas, Texas.

Summary

Varsity Brands is an Education company based in Dallas, founded in 1972. It has raised $8.8B in total across 3 rounds, most recently a $4.8B Private Equity round in Aug 2024. Investors include KKR, Bain Capital and Charlesbank Capital Partners.

Tech & App Stack

14 technologies & apps tracked

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Funding History

Private EquityPrivate EquityAug 2024
$4.8B

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Investors

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