Valyuu

Valyuu is a circular economy recommerce platform that enables brands and retailers to offer trade-in, buyback, refurbishment, and resale programs for consumer electronics without building the infrastructure themselves. The platform integrates directly into a brand's existing customer journey via API, managing all financial elements including transactions, dynamic pricing, and risk while allowing the brand to retain full ownership of customer data. Valyuu handles end-to-end recommerce operations from digital and in-store buyback through inspection, refurbishment, and resale, helping businesses comply with emerging circular economy regulations, meet ESG goals, and unlock new revenue streams. Backed by Techstars, Slingshot Ventures, Rubio Impact Ventures, and Golden Egg Check Capital, Valyuu targets the €65–90 billion European circular electronics market projected for 2030.