Upthere was a consumer cloud storage startup founded in 2011 by former Apple engineers, offering the Upthere Home app for unified, searchable cloud-native file storage and sync across devices. Backed by Kleiner Perkins and others with $77 million in funding, the company positioned cloud storage as the primary home for personal files rather than a backup layer. Western Digital acquired Upthere in August 2017 to bolster its cloud services capabilities.
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