How much funding has Understanding Zoe raised?

Understanding Zoe has raised $770K in total funding, most recently a Seed round.

Who are Understanding Zoe's investors?

Understanding Zoe's investors include Verge Healthtech Fund.

When was Understanding Zoe founded?

Understanding Zoe was founded in 2024.

Where is Understanding Zoe headquartered?

Understanding Zoe is headquartered in Woolooware, New South Wales, Australia.

What industry is Understanding Zoe in?

Understanding Zoe operates in Pet Tech.

How many employees does Understanding Zoe have?

Understanding Zoe has 1-10 employees.

Understanding Zoe

AI-driven support for neurodivergent children, their families, and caregivers.

Woolooware, Australia · Founded 2024 · $770K raised

Pet Tech

Headquarters: Woolooware, New South Wales
Employees: 1–10
Founded: 2024
Business Model: B2C

Website: essentialshift.co
Total Funding: $770K
Last Round: $770K SeedNov 2025
Rounds: 1

About

Understanding Zoe is an Australian AI-powered app built by parents, for parents of neurodivergent children — including those with ADHD and autism. Founded in 2024 and headquartered in Sydney, New South Wales, the platform puts therapist recommendations from care sessions directly into parents' pockets, enabling them to apply evidence-based strategies at home, in school, and beyond. Its AI coaching tool, Pip, provides personalized guidance, executive function support, and school advocacy resources, while coordinating care across families, therapists, and educators. The company has demonstrated consistent subscription growth and raised AU$770K from Verge HealthTech Fund in late 2025 to expand its product and reach.

Summary

Understanding Zoe is a Pet Tech company based in Woolooware, Australia, founded in 2024. It has raised $770K in total across 1 round, most recently a $770K Seed round in Nov 2025. Investors include Verge Healthtech Fund.