Understanding Zoe

Understanding Zoe is an Australian AI-powered app built by parents, for parents of neurodivergent children — including those with ADHD and autism. Founded in 2024 and headquartered in Sydney, New South Wales, the platform puts therapist recommendations from care sessions directly into parents' pockets, enabling them to apply evidence-based strategies at home, in school, and beyond. Its AI coaching tool, Pip, provides personalized guidance, executive function support, and school advocacy resources, while coordinating care across families, therapists, and educators. The company has demonstrated consistent subscription growth and raised AU$770K from Verge HealthTech Fund in late 2025 to expand its product and reach.