Hazel Technologies, Inc.

Hazel (Hello Hazel) is a New York-based direct-to-consumer femme care brand on a mission to destigmatize and elevate the incontinence and intimate wellness category for women. The company was founded with the belief that the incontinence space had made women feel ashamed through medicalized, utilitarian products. Hazel's approach centers on luxurious, design-forward products that help women feel confident and celebrated rather than diminished. The brand markets to the ever-evolving woman across all life stages, positioning its products as lifestyle essentials rather than medical necessities, selling through its own e-commerce channel at hellohazel.com.