Truck it In

Truck It In is a digital freight platform transforming Pakistan's road freight industry by connecting shippers with a verified network of truckers through technology and efficient operations. Founded in 2020 and headquartered in Islamabad, the platform operates as a two-way marketplace enabling shippers to find competitive rates and truckers to access reliable loads, with operations spanning multiple Pakistani cities including Karachi, Lahore, Faisalabad, and Peshawar. The company raised the largest seed round in the MENAP trucking sector ($13M) and is building Pakistan's Freight OS — an end-to-end digital logistics infrastructure that brings transparency, speed, and accountability to a previously fragmented industry.