Tru, Inc.
Beverages with Benefits
Natick, United States · Founded 2015 · $12.6M raised
- Headquarters
- Natick, Massachusetts
- Employees
- 1–10
- Founded
- 2015
- Business Model
- B2C
- Website
- drinktru.com
- Total Funding
- $12.6M
- Last Round
- $4.6M Series AFeb 2025
- Rounds
- 3
About
Tru crafts clean, functional sparkling beverages designed to support energy, focus, and recovery. Co-founded by a former pro athlete and tech entrepreneur, Tru's products are made with zero added sugar, low calories, natural caffeine, B-vitamins, and electrolytes. The brand targets health-conscious consumers seeking a better-for-you alternative to traditional energy drinks.
Summary
Tru, Inc. is an E-Commerce company based in Natick, United States, founded in 2015. It has raised $12.6M in total across 3 rounds, most recently a $4.6M Series A round in Feb 2025. Investors include Polar Beverages and BTomorrow Ventures.
Tech & App Stack
4 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Sign up to view the funding chart
Create a free account with 25 free credits every month, no card needed, to unlock funding history, valuations, and tech stacks.
Feb 2025
Sign up to see all 3 rounds
Seed through Series A — per-round amounts, valuations, and who invested in each round.
Investors
Similar Companies
Fanatics operates an integrated global sports platform delivering personalized fan experiences th...
Swiggy is India's leading on-demand convenience platform providing food delivery, quick commerce ...
DoorDash lets customers order food, groceries, and retail goods for same-day delivery or pickup f...
Domino's Pizza is a global pizza delivery and carryout chain operating thousands of franchise and...
American hotel and casino entertainment company operating resorts, casinos, and hospitality exper...
Didi Chuxing is a mobile transportation platform, offering a full range of commuting options to 4...
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/tru-inc"><img src="https://indexed.vc/api/badge/company/tru-inc" alt="Tru, Inc. on Indexed.vc" width="260" height="76" /></a>