How much funding has Tru, Inc. raised?

Tru, Inc. has raised $12.6M in total funding, most recently a series a round.

Who are Tru, Inc.'s investors?

Tru, Inc.'s investors include Polar Beverages, BTomorrow Ventures, Individual investors.

Where is Tru, Inc. headquartered?

Tru, Inc. is headquartered in Natick, Massachusetts, United States.

Tru, Inc.

Beverages with Benefits

Natick, United States · Founded 2015 · $12.6M raised

Headquarters: Natick, Massachusetts
Employees: 1–10
Founded: 2015
Business Model: B2C

Website: drinktru.com
Total Funding: $12.6M
Last Round: $4.6M Series AFeb 2025
Rounds: 3

About

Tru crafts clean, functional sparkling beverages designed to support energy, focus, and recovery. Co-founded by a former pro athlete and tech entrepreneur, Tru's products are made with zero added sugar, low calories, natural caffeine, B-vitamins, and electrolytes. The brand targets health-conscious consumers seeking a better-for-you alternative to traditional energy drinks.

Summary

Tru, Inc. is a company based in Natick, United States, founded in 2015. It has raised $12.6M in total across 3 rounds, most recently a $4.6M Series A round in Feb 2025. Investors include Polar Beverages, BTomorrow Ventures and Individual investors.