Tru, Inc.
Beverages with Benefits
Natick, United States · Founded 2015 · $12.6M raised
- Headquarters
- Natick, Massachusetts
- Employees
- 1–10
- Founded
- 2015
- Business Model
- B2C
- Website
- drinktru.com
- Total Funding
- $12.6M
- Last Round
- $4.6M Series AFeb 2025
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 2 investors for this company. The full record is or through the API.
About
Tru crafts clean, functional sparkling beverages designed to support energy, focus, and recovery. Co-founded by a former pro athlete and tech entrepreneur, Tru's products are made with zero added sugar, low calories, natural caffeine, B-vitamins, and electrolytes. The brand targets health-conscious consumers seeking a better-for-you alternative to traditional energy drinks.
Summary
Tru, Inc. is an E-Commerce company based in Natick, United States, founded in 2015. It has raised $12.6M in total across 3 rounds, most recently a $4.6M Series A round in Feb 2025. Investors include Polar Beverages and BTomorrow Ventures.
Tech & App Stack
4 technologies & apps tracked
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Funding History
Feb 2025
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Funding: Seed through Series A. Amounts, valuations, and investors where available.
Investors
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