TripScout

TripScout is a performance social media platform for travel destinations, operating a network of 150+ owned travel brands and social accounts with over 35 million followers. The company helps tourism boards, destinations, and travel brands reach high-intent leisure travelers through targeted social media campaigns, UGC licensing, AI-generated content, and influencer-driven distribution. TripScout's audience skews toward frequent leisure travelers with above-average household incomes, with 45% based in the United States. Clients include major tourism boards (Arizona, Brand USA, Puerto Rico), travel OTAs (Expedia, Priceline, Skyscanner), and entertainment brands (Disney). The platform provides travel intent data, visitor spending attribution, and real-world visitation measurement.