Trell

Trell is an Indian social commerce platform where users discover and share lifestyle content through short videos across categories including fashion, beauty, fitness, travel, and food. Founded in Bengaluru, the platform grew to over 50 million monthly active users and enabled creators to monetize their content through integrated shopping features. Trell targeted vernacular Indian audiences, offering content in Hindi, Telugu, Tamil, Bengali, and other regional languages, positioning itself as a TikTok-Pinterest hybrid tailored for Tier 2 and Tier 3 Indian cities. The company raised over 62 million dollars in funding before facing operational challenges in 2022.