Treasure Play

Treasure Play is a next-generation rewarded user acquisition platform that helps game and app developers grow their user base through AI-powered quests, dynamic rewards, and real-time insights. Founded in 2021 by CEO Alex Arias, COO/CPO Andreas Risberg, and CTO Bertrand Lamarque, the platform incentivizes users to discover and engage with new apps and games by completing in-app quests tied to meaningful rewards. Treasure Play's AI-powered incentive engine delivers personalized challenges to high-intent users, enabling developers to acquire engaged players rather than passive installs. The founding team brings over 13 years of combined experience in data analytics, gaming growth, and mobile user acquisition, with Arias previously founding Omniata, a VC-backed gaming data analytics company. The platform is positioned as a next-generation alternative to traditional rewarded UA networks, combining intelligent targeting with measurable engagement metrics for app developers.