Treasure Play
Treasure Play is a gaming company in Stockholm, Sweden, founded in 2021. It has raised $8.2M across 1 round, most recently an $8.2M Seed in March 2022.
The Future of Intelligent Work
- Headquarters
- Stockholm
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2B
- Website
- treasureplay.com
- Total Funding
- $8.2M
- Last Round
- $8.2M SeedMar 2022
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 4 investors for this company. The full record is or through the API.
About
Treasure Play is a next-generation rewarded user acquisition platform that helps game and app developers grow their user base through AI-powered quests, dynamic rewards, and real-time insights. Founded in 2021 by CEO Alex Arias, COO/CPO Andreas Risberg, and CTO Bertrand Lamarque, the platform incentivizes users to discover and engage with new apps and games by completing in-app quests tied to meaningful rewards. Treasure Play's AI-powered incentive engine delivers personalized challenges to high-intent users, enabling developers to acquire engaged players rather than passive installs. The founding team brings over 13 years of combined experience in data analytics, gaming growth, and mobile user acquisition, with Arias previously founding Omniata, a VC-backed gaming data analytics company. The platform is positioned as a next-generation alternative to traditional rewarded UA networks, combining intelligent targeting with measurable engagement metrics for app developers.
Summary
It lists 11–50 employees. It has raised $8.2M in total across 1 round, most recently a $8.2M Seed round in Mar 2022. Investors include Andreessen Horowitz, Makers Fund and Play Ventures.
Tech & App Stack
1 technology or app tracked
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Funding History
Mar 2022
Investors
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