How much funding has Treasure Play raised?

Treasure Play has raised $8.2M in total funding, most recently a Seed round.

Who are Treasure Play's investors?

Treasure Play's investors include Andreessen Horowitz, Makers Fund, Play Ventures, Fabric Ventures.

When was Treasure Play founded?

Treasure Play was founded in 2021.

Where is Treasure Play headquartered?

Treasure Play is headquartered in Stockholm, Sweden.

What industry is Treasure Play in?

Treasure Play operates in Gaming, Marketing Tech.

How many employees does Treasure Play have?

Treasure Play has 11-50 employees.

Treasure Play

The Future of Intelligent Work

Stockholm, Sweden · Founded 2021 · $8.2M raised

Gaming

Marketing Tech

Headquarters: Stockholm
Employees: 11–50
Founded: 2021
Business Model: B2B

Website: treasureplay.com
Total Funding: $8.2M
Last Round: $8.2M SeedMar 2022
Rounds: 1

About

Treasure Play is a next-generation rewarded user acquisition platform that helps game and app developers grow their user base through AI-powered quests, dynamic rewards, and real-time insights. Founded in 2021 by CEO Alex Arias, COO/CPO Andreas Risberg, and CTO Bertrand Lamarque, the platform incentivizes users to discover and engage with new apps and games by completing in-app quests tied to meaningful rewards. Treasure Play's AI-powered incentive engine delivers personalized challenges to high-intent users, enabling developers to acquire engaged players rather than passive installs. The founding team brings over 13 years of combined experience in data analytics, gaming growth, and mobile user acquisition, with Arias previously founding Omniata, a VC-backed gaming data analytics company. The platform is positioned as a next-generation alternative to traditional rewarded UA networks, combining intelligent targeting with measurable engagement metrics for app developers.

Summary

Treasure Play is a Gaming company based in Stockholm, Sweden, founded in 2021. It has raised $8.2M in total across 1 round, most recently a $8.2M Seed round in Mar 2022. Investors include Andreessen Horowitz, Makers Fund and Play Ventures.