Trax
Revolutionizing retail through AI-driven data
Singapore, Singapore · Founded 2010 · $740.0M raised
- Headquarters
- Singapore
- Employees
- 501–1000
- Founded
- 2010
- Business Model
- B2B
- Website
- traxretail.com
- Total Funding
- $740.0M
- Last Round
- $640.0M Series EApr 2021
- Rounds
- 2
About
Trax is the world's leader in image recognition and AI-driven data analytics for retail. Founded in 2010 and headquartered in Singapore, Trax delivers real-time retail execution, dynamic merchandising insights, and consumer engagement solutions to CPG manufacturers and retailers across 80+ countries. The company's cloud-based and on-device computer vision technology helps brands dominate shelf presence, ensure planogram compliance, and maximize return on investment.
Summary
Trax is an Artificial Intelligence company based in Singapore, Singapore, founded in 2010. It has raised $740.0M in total across 2 rounds, most recently a $640.0M Series E round in Apr 2021. Investors include Deutsche Bank Ventures, SoftBank and BlackRock.
Tech & App Stack
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Funding History
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Jan 2025
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Series D through Debt Financing — per-round amounts, valuations, and who invested in each round.
Investors
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