Tractor Junction
India's leading platform for buying, selling, and financing tractors and farm equipment
Alwar, India · Founded 2017 · $22.7M raised
- Headquarters
- Alwar
- Founded
- 2017
- Business Model
- Marketplace
- Website
- tractorjunction.com
- Total Funding
- $22.7M
- Last Round
- $17.0M Series ANov 2025
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Tractor Junction is India's leading digital marketplace and rural autotech platform for farmers, founded in 2017 by Rajat Gupta and Shivani Gupta. The platform enables farmers to buy, sell, finance, insure, and service new and used tractors, harvesters, farm implements, and related equipment across 300+ tractor models from brands such as Mahindra, John Deere, and Swaraj. Headquartered in Alwar, Rajasthan with offices in Noida, Tractor Junction has expanded into a broader rural auto and agri-fintech ecosystem with COCO stores across 75 cities in 6 states. The company has also launched adjacent verticals including Truck Junction (commercial vehicles), Bike Junction (two-wheelers), and PISTA GPS Tracker. In November 2025, Tractor Junction raised ₹200 crore (~$22.6M) in Series A funding led by Astanor Ventures.
Summary
Tractor Junction is an E-Commerce company based in Alwar, India, founded in 2017. It has raised $22.7M in total across 2 rounds, most recently a $17.0M Series A round in Nov 2025. Investors include Info Edge, Omnivore and Astanor Ventures.
Tech & App Stack
3 technologies & apps tracked
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Funding History
Nov 2025
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Funding: Seed through Series A. Amounts, valuations, and investors where available.
Investors
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