Tracksuit
Beautiful, affordable and always on brand tracking
Founded 2021 · $43.0M raised
- Founded
- 2021
- Business Model
- B2B
- Website
- gotracksuit.com
- Total Funding
- $43.0M
- Last Round
- $25.0M Series BJun 2025
- Rounds
- 3
About
Tracksuit provides an always-on brand tracking dashboard that gives marketing teams a simple, affordable way to measure brand health and demonstrate the return on marketing spend. Founded in New Zealand in 2021 by Matt Herbert, Connor Archbold, and James Hurman, the company describes its mission as getting brand data into every boardroom, replacing slow, expensive traditional market research with continuous, accessible insights that help marketers prove the ROI of brand investment.
Summary
Tracksuit is a SaaS company, founded in 2021. It has raised $43.0M in total across 3 rounds, most recently a $25.0M Series B round in Jun 2025. Investors include VMG Partners, Altos Ventures and Footwork.
Tech & App Stack
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Funding History
Jun 2025
Sign up to see all 3 rounds
Seed through Series B — per-round amounts, valuations, and who invested in each round.
Investors
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