Tracksuit
Beautiful, affordable and always on brand tracking
Tracksuit was founded in 2021, is headquartered in Auckland, New Zealand, lists 201–500 employees, and has $43.0M in recorded funding across 3 rounds.
- Headquarters
- Auckland
- Employees
- 201–500
- Founded
- 2021
- Business Model
- B2B
- Website
- gotracksuit.com
- Total Funding
- $43.0M
- Last Round
- $25.0M Series BJun 2025
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 4 investors for this company. The full record is or through the API.
About
Tracksuit provides an always-on brand tracking dashboard that gives marketing teams a simple, affordable way to measure brand health and demonstrate the return on marketing spend. Founded in New Zealand in 2021 by Matt Herbert, Connor Archbold, and James Hurman, the company describes its mission as getting brand data into every boardroom, replacing slow, expensive traditional market research with continuous, accessible insights that help marketers prove the ROI of brand investment.
Summary
Tracksuit is a SaaS company based in Auckland, New Zealand, founded in 2021. It lists 201–500 employees. It has raised $43.0M in total across 3 rounds, most recently a $25.0M Series B round in Jun 2025. Investors include VMG Partners, Altos Ventures and Footwork.
Tech & App Stack
1 technology or app tracked
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Funding History
Jun 2025
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Funding: Seed through Series B. Amounts, valuations, and investors where available.
Investors
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