Tracer
The Preparation Engine for Intelligence
New York, United States · Founded 2015 · $47.2M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2015
- Business Model
- B2B
- Website
- tracer.tech
- Total Funding
- $47.2M
- Last Round
- $18.1M Series AFeb 2023
- Rounds
- 5
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 5 funding rounds and 5 investors for this company. The full record is or through the API.
About
Tracer is a collaborative analytics platform that was born inside VaynerMedia as an internal solution to unify fragmented data and empower non-technical teams with real-time insights. Co-founded by Jeff Nicholson (CEO, former Chief Media Officer at VaynerMedia) and Leighton Welch (CTO, former VP of Engineering at VaynerMedia) in 2015, the platform helps global enterprises automate data ingestion, apply shared business logic, and transform siloed data into real-time, actionable intelligence. Tracer serves marketing, finance, sales, and operations teams with a governed, flexible data foundation that democratizes analytics across organizations of all sizes.
Summary
Tracer is an Artificial Intelligence company based in New York, United States, founded in 2015. It has raised $47.2M in total across 5 rounds, most recently a $18.1M Series A round in Feb 2023. Investors include NewRoad Capital Partners, Progress Ventures and Marc Lore.
Tech & App Stack
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Funding History
Feb 2023
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Funding: Series A. Amounts, valuations, and investors where available.
Investors
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