ToyCity

ToyCity (TOYCITY) is a Dongguan, China-based brand company dedicated to incubating original Chinese fashion IPs through collectible designer toys and blind boxes. Founded in 2020 by CEO Zheng Bo — who started his career in Dongguan toy manufacturing two decades prior — ToyCity is operated by Chengshi (Dongguan) Culture and Technology Co., Ltd. and describes itself as China's first brand company focused entirely on original Chinese trendy IP incubation. Its flagship IP is "Laura," a fashion-forward character offered across dozens of themed collectible series including Sweet Monster, No Fairy Tales, Mystical Book, Wood Eves, Cyberpunk, and Chinese Mythic Beasts, distributed as blind boxes and limited-edition art figures in PVC/ABS. The company's brand philosophy is "Create Joy, Share Joy" (创造快乐，分享快乐), and it operates across four domains: IP incubation and operations, brand promotion, channel operations, and trendy IP commercial innovation. ToyCity distributes internationally via e-commerce and has a growing global retail presence, with products sold across Asia and internationally through online channels.