Three Squirrels

Wuhu, China · Founded 2012 · $7.7M raised

Headquarters
Wuhu
Employees
1001–5000
Founded
2012
Business Model
B2C
Total Funding
$7.7M
Last Round
$6.2M Series BMay 2013
Rounds
2

About

Three Squirrels was founded in 2012 by Zhang Liaoyuan as an online snack retailer on Alibaba's Tmall platform, quickly becoming one of China's top-selling nuts and dried-fruit brands. Known for its mascot-driven branding of three cartoon squirrel characters and a distinctive 'owner'/'adoption' customer-service voice, the company expanded into brick-and-mortar 'feeding stores' starting in 2016 and now sells packaged snacks in nearly 200 countries and regions, repeatedly setting sales records during Alibaba's annual Double 11 shopping festival.

Summary

Three Squirrels is an E-Commerce company based in Wuhu, China, founded in 2012. It has raised $7.7M in total across 2 rounds, most recently a $6.2M Series B round in May 2013. Investors include IDG Capital and Capital Today.

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Funding History

Series BSeries BMay 2013
$6.2M

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Investors

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