ThinkNear

ThinkNear was a hyperlocal advertising startup based in Los Angeles that pivoted from its original model — a yield management platform for small businesses — aiming to deliver businesses nearby customers during downtimes by analyzing spending trends as well as contextual indicators like weather. Telenav agreed to dish out $22.5 million to acquire ThinkNear, forming a new platform called Scout Advertising. It later became a location-based mobile marketing platform that connects people and brands in the moments that matter, offering full-service and self-service solutions with insightful planning, targeting, optimization, and measurement capabilities for businesses and brands of all sizes.