Thingtesting

Acquired

Honest reviews of the brands worth discovering

New York, United States · Founded 2020 · $2.3M raised

Headquarters
New York, New York
Founded
2020
Business Model
B2C
Total Funding
$2.3M
Last Round
$2.0M SeedSep 2020
Rounds
2

About

Thingtesting is a New York-based brand discovery and review platform founded in 2020 by Jenny Gyllander, originally launched as an Instagram account sharing personal, unsponsored reviews of direct-to-consumer brands. The platform has grown into a community of over 1 million monthly shoppers who research, review, and discover internet-born brands across categories including personal care, fashion, home, and food. Unlike traditional review platforms, Thingtesting is entirely editorially independent — brands cannot sponsor or influence reviews. The platform serves both consumers looking for honest guidance before purchasing and DTC brands seeking unfiltered feedback from real customers. Thingtesting has raised $2.5M and competes with Trustpilot and Yelp in the product review space but is differentiated by its DTC brand focus and community model.

Summary

Thingtesting is an E-Commerce company based in New York, United States, founded in 2020. It has raised $2.3M in total across 2 rounds, most recently a $2.0M Seed round in Sep 2020. Investors include Forerunner Ventures and FJ Labs.

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Funding History

AcquisitionJan 2025

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Full funding history, per-round amounts, and investor participation.

Investors

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