Thingtesting

Thingtesting is a New York-based brand discovery and review platform founded in 2020 by Jenny Gyllander, originally launched as an Instagram account sharing personal, unsponsored reviews of direct-to-consumer brands. The platform has grown into a community of over 1 million monthly shoppers who research, review, and discover internet-born brands across categories including personal care, fashion, home, and food. Unlike traditional review platforms, Thingtesting is entirely editorially independent — brands cannot sponsor or influence reviews. The platform serves both consumers looking for honest guidance before purchasing and DTC brands seeking unfiltered feedback from real customers. Thingtesting has raised $2.5M and competes with Trustpilot and Yelp in the product review space but is differentiated by its DTC brand focus and community model.