The Souled Store

India's Biggest Pop Culture Website

Mumbai, India · Founded 2013 · $28.4M raised

Headquarters
Mumbai
Employees
51–200
Founded
2013
Business Model
B2C
Total Funding
$28.4M
Last Round
$3.0M Series AOct 2024
Rounds
5

About

The Souled Store is India's largest fan merchandise and pop culture brand, founded in 2013 in Mumbai by four friends — Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal. The company creates and curates officially licensed merchandise across Marvel, Disney, and other major entertainment properties, printing designs on t-shirts, phone covers, backpacks, hoodies, and more. From a startup that began with a cupboard of clothes, The Souled Store has grown to over 150 employees and has become one of India's leading direct-to-consumer apparel and lifestyle brands, generating significant revenue through its online and offline retail presence.

Summary

The Souled Store is an E-Commerce company based in Mumbai, India, founded in 2013. It has raised $28.4M in total across 5 rounds, most recently a $3.0M Series A round in Oct 2024. Investors include RPSG Capital Ventures, Elevation Capital and Xponentia Capital Partners.

Tech & App Stack

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Funding History

Venture RoundVenture RoundOct 2024

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Series A through Venture Round — per-round amounts, valuations, and who invested in each round.

Investors

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