The Good Bug

The Good Bug is India's leading gut health brand, offering a science-backed range of synbiotic supplements for adults and children. The company's SuperGut products combine clinically validated probiotic strains with prebiotics and essential nutrients, engineered to survive stomach acid and reach the gut alive. Product lines address digestive health (IBS, bloating, constipation), women's health (PCOS, vaginal health, skin and hair), metabolic health, and mood and immunity. Founded in 2022 by Prabhu Karthikeyan Veluswamy and Keshav Biyani, the company is headquartered in Mumbai, India, and has grown into one of India's fastest-growing wellness brands. The Good Bug sells direct-to-consumer via its website and is positioned at the intersection of microbiome science and mainstream wellness, making clinical-grade gut health products accessible to everyday consumers.