- Headquarters
- Frisco, Texas
- Employees
- 11–50
- Founded
- 2010
- Business Model
- B2C
- Website
- texaslegends.com
About
The Texas Legends are the official NBA G League affiliate of the Dallas Mavericks, playing home games at the Comerica Center in Frisco, Texas. Founded in 2010, the Legends compete in the NBA's official minor league — which develops players, coaches, officials, trainers, and front-office staff for the NBA. In addition to basketball operations, the organization runs community outreach programs, corporate sponsorship and business entertainment events, and retail merchandise through their Legends Locker store, which was named NBA G League Retailer of the Year for the 2025-26 season.
Summary
Texas Legends is an Adtech company based in Frisco, United States, founded in 2010.
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