TechStyle Fashion Group (formerly JustFab Inc.) is a global membership-based e-commerce company operating a portfolio of five direct-to-consumer fashion brands: Fabletics, JustFab, ShoeDazzle, FabKids, and Savage X Fenty. Founded in 2010 by Don Ressler and Adam Goldenberg, the company serves over 5 million active VIP members across 12 countries through a subscription model offering personalized fashion at member prices. As of January 2026, the company rebranded its operating entity to FableticsOS.
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