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Subsets
AI-driven Retention Automation for subscription media businesses.
Copenhagen, Denmark · Founded 2023 · $2.1M raised
- Headquarters
- Copenhagen
- Employees
- 1–10
- Founded
- 2023
- Business Model
- B2B
- Website
- subsets.com
- Total Funding
- $2.1M
- Last Round
- $500K SeedDec 2024
- Rounds
- 2
About
Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.
Summary
Subsets is an Artificial Intelligence company based in Copenhagen, Denmark, founded in 2023. It has raised $2.1M in total across 2 rounds, most recently a $500K Seed round in Dec 2024. Investors include Upfin Management and Y Combinator.
Tech & App Stack
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Funding History
Dec 2024
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Pre-Seed through Seed — per-round amounts, valuations, and who invested in each round.
Investors
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