Sublify

Sublify is a rent-to-own consumer electronics platform based in Raynham, Massachusetts, making gaming and technology products affordable and accessible without requiring a credit check. Customers can rent the latest consoles, laptops, smartwatches, cameras, audio devices, and computer accessories, then own them outright within 12 months. The platform's catalog spans video games, PlayStation consoles, smartwatches, and a broad range of consumer electronics from major brands. Founded in 2014 by Akash B Modi, Sublify targets consumers who want access to premium technology without the upfront cost of purchase, operating a B2C online rental model with investor backing from Bonbillo.