How much funding has Starco Brands raised?

Starco Brands has raised $1.4M in total funding, most recently a Venture Round.

Who are Starco Brands's investors?

Starco Brands's investors include General Catalyst.

When was Starco Brands founded?

Starco Brands was founded in 2017.

Where is Starco Brands headquartered?

Starco Brands is headquartered in Santa Monica, United States.

What industry is Starco Brands in?

Starco Brands operates in Retail.

How many employees does Starco Brands have?

Starco Brands has 11-50 employees.

Starco Brands

Behavior-changing technologies that spark joy in the day-to-day

Santa Monica, United States · Founded 2017 · $1.4M raised

Retail

Headquarters: Santa Monica
Employees: 11–50
Founded: 2017
Business Model: B2B2C

Website: starcobrands.com
Total Funding: $1.4M
Last Round: $1.4M Venture RoundJun 2025
Rounds: 1

About

Starco Brands (Nasdaq: STCB) is a Santa Monica, California-based consumer products company whose mission is to create behavior-changing brands and technologies that spark joy in everyday life. Founded in 2017, the company invents, incubates, and acquires portfolio brands — including Winona, Skylar, and Whipshots — under CEO Ross Sklar, combining in-house R&D with a vertically integrated manufacturing model sold through major retailers.

Summary

Starco Brands is a Retail company based in Santa Monica, United States, founded in 2017. It has raised $1.4M in total across 1 round, most recently a $1.4M Venture Round round in Jun 2025. Investors include General Catalyst.