- Headquarters
- Dubai
- Employees
- 51–200
- Founded
- 2012
- Business Model
- B2C
- Website
- souqalmal.com
- Total Funding
- $101.2M
- Last Round
- $80.0M Growth EquitySep 2024
- Rounds
- 5
About
Souqalmal.com is the Middle East's first and largest financial product comparison platform, founded in Dubai in 2012 by Ambareen Musa. The platform lets consumers in the UAE and Saudi Arabia compare over 3,200 personal finance products including credit cards, personal loans, mortgages, car loans, insurance plans, and mobile phone plans, enabling informed financial decisions. Over its lifetime the company empowered more than 600,000 customers and raised over $15.2 million in funding before being acquired. Note: the souqalmal.com domain now redirects to Yabi, an AI financial coach app, indicating a pivot or rebrand post-acquisition.
Summary
Souqalmal.com is a Fintech company based in Dubai, United Arab Emirates, founded in 2012. It has raised $101.2M in total across 5 rounds, most recently a $80.0M Growth Equity round in Sep 2024. Investors include GoCompare (GoCo Group), Riyad TAQNIA Fund and Endeavor.
Tech & App Stack
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Funding History
Sep 2024
Sign up to see all 5 rounds
Angel through Growth Equity — per-round amounts, valuations, and who invested in each round.
Investors
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