Soul

AI-powered social platform where you connect as your true self

Shanghai, China · Founded 2015 · $372.4M raised

Headquarters
Shanghai
Founded
2015
Business Model
B2C
Website
soulapp.cn
Total Funding
$372.4M
Last Round
$177.4M Series G+Jun 2021
Rounds
4

About

Soul (operated by Soulgate Technology) is China's leading AI-powered immersive social platform, founded in 2015 and launched as a mobile app in 2016 by CEO Zhang Lu. The platform enables younger users—primarily Gen Z—to create personalized avatars and connect with like-minded individuals through an interest-based matching engine and AI recommendation algorithms, including its proprietary emotional intelligence model 'Soul X.' Unlike identity-centric social networks, Soul deliberately obscures real-life appearances, instead building connections around shared personalities, lifestyles, and interests via features such as Soul Test quizzes and Gravity Tags. Headquartered in Shanghai, Soul has surpassed 100 million users and has attracted investment from Tencent.

Summary

Soul is an Artificial Intelligence company based in Shanghai, China, founded in 2015. It has raised $372.4M in total across 4 rounds, most recently a $177.4M Series G+ round in Jun 2021. Investors include Tencent, Notable Capital and 5Y Capital.

Funding History

Series G+Series G+Jun 2021
$177.4M

Sign up to see all 4 rounds

Seed through Series G+ — per-round amounts, valuations, and who invested in each round.

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