Snowplow Analytics

Snowplow is a behavioral data infrastructure company that enables organizations to generate, model, and own rich, real-time first-party customer data across the entire customer journey. Founded in 2012 by Alex Dean and Yali Sassoon, the platform emerged to solve the problem of data being trapped inside rigid, black-box analytics tools like Google Analytics. Today, Snowplow processes over one trillion events monthly across more than two million websites and applications, serving customers including Strava, HelloFresh, Auto Trader, and Burberry with the customer context layer needed to power AI agents, personalization, and fraud detection.