Snowplow Analytics
Snowplow Analytics is an artificial intelligence company in London, United Kingdom, founded in 2012. It has raised $5.5M across 1 round, most recently a $5.5M Series A in November 2019.
Customer Context Infrastructure
- Headquarters
- London
- Employees
- 51–200
- Founded
- 2012
- Business Model
- B2B
- Website
- snowplowanalytics.com
- Total Funding
- $5.5M
- Last Round
- $5.5M Series ANov 2019
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 1 investor for this company. The full record is or through the API.
About
Snowplow is a behavioral data infrastructure company that enables organizations to generate, model, and own rich, real-time first-party customer data across the entire customer journey. Founded in 2012 by Alex Dean and Yali Sassoon, the platform emerged to solve the problem of data being trapped inside rigid, black-box analytics tools like Google Analytics. Today, Snowplow processes over one trillion events monthly across more than two million websites and applications, serving customers including Strava, HelloFresh, Auto Trader, and Burberry with the customer context layer needed to power AI agents, personalization, and fraud detection.
Summary
It lists 51–200 employees. It has raised $5.5M in total across 1 round, most recently a $5.5M Series A round in Nov 2019. Investors include MMC Ventures.
Tech & App Stack
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Funding History
Nov 2019
Investors
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