Revolutionize your hotel and vacation rental management
Smartness is the fastest-growing B2B SaaS hospitality platform in Europe, serving 4,000+ hotels, B&Bs, apartments, and holiday homes across 41+ markets. Founded in 2020 in Italy during the COVID-19 pandemic, the company started as Smartpricing — a dynamic pricing and revenue management tool — and evolved into a full-suite agentic platform under the Smartness brand in 2025. Its AI-powered products cover revenue management, channel management, payments, reputation, messaging, property management, and direct booking optimization, helping accommodations increase revenue by an average of 30% while reducing OTA commission dependence by up to 20%.
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May 2026
Dec 2023
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