Smartness
Revolutionize your hotel and vacation rental management
Rovereto, Italy · Founded 2020 · $117.2M raised
- Headquarters
- Rovereto
- Employees
- 51–200
- Founded
- 2020
- Business Model
- B2B
- Website
- smartness.com
- Total Funding
- $117.2M
- Last Round
- $50.9M Series BMay 2026
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Smartness is the fastest-growing B2B SaaS hospitality platform in Europe, serving 4,000+ hotels, B&Bs, apartments, and holiday homes across 41+ markets. Founded in 2020 in Italy during the COVID-19 pandemic, the company started as Smartpricing — a dynamic pricing and revenue management tool — and evolved into a full-suite agentic platform under the Smartness brand in 2025. Its AI-powered products cover revenue management, channel management, payments, reputation, messaging, property management, and direct booking optimization, helping accommodations increase revenue by an average of 30% while reducing OTA commission dependence by up to 20%.
Summary
Smartness is an Artificial Intelligence company based in Rovereto, Italy, founded in 2020. It has raised $117.2M in total across 3 rounds, most recently a $50.9M Series B round in May 2026. Investors include Partech, United Ventures and CDP Venture Capital SGR.
Tech & App Stack
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Funding History
May 2026
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Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
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