How much funding has Smartness raised?

Smartness has raised $117.2M in total funding, most recently a Series B round.

Who are Smartness's investors?

Smartness's investors include Partech, United Ventures, CDP Venture Capital SGR.

Where is Smartness headquartered?

Smartness is headquartered in Rovereto, Italy.

What industry is Smartness in?

Smartness operates in Artificial Intelligence, SaaS.

How many employees does Smartness have?

Smartness has 51-200 employees.

Smartness

Revolutionize your hotel and vacation rental management

Rovereto, Italy · Founded 2020 · $117.2M raised

Artificial Intelligence

SaaS

Headquarters: Rovereto
Employees: 51–200
Founded: 2020
Business Model: B2B

Website: smartness.com
Total Funding: $117.2M
Last Round: $50.9M Series BMay 2026
Rounds: 3

About

Smartness is the fastest-growing B2B SaaS hospitality platform in Europe, serving 4,000+ hotels, B&Bs, apartments, and holiday homes across 41+ markets. Founded in 2020 in Italy during the COVID-19 pandemic, the company started as Smartpricing — a dynamic pricing and revenue management tool — and evolved into a full-suite agentic platform under the Smartness brand in 2025. Its AI-powered products cover revenue management, channel management, payments, reputation, messaging, property management, and direct booking optimization, helping accommodations increase revenue by an average of 30% while reducing OTA commission dependence by up to 20%.

Summary

Smartness is an Artificial Intelligence company based in Rovereto, Italy, founded in 2020. It has raised $117.2M in total across 3 rounds, most recently a $50.9M Series B round in May 2026. Investors include Partech, United Ventures and CDP Venture Capital SGR.