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Sinbad

Acquired

Sinbad is an e-commerce company in Jakarta, Indonesia, founded in 2018.

E-Commerce
Supply Chain
Headquarters
Jakarta
Founded
2018
Business Model
B2B
Website
sinbad.co.id
Acquisition Date
May 2024

About

Sinbad, legally incorporated as PT Sinbad Karya Perdagangan, is an Indonesian B2B marketplace that digitizes the FMCG supply chain, connecting traditional retailers ('warungs') directly with distributors and manufacturers via an Android app. Founded in Jakarta in 2018 by Emilio Wibisono and Behshad Saeedi, Sinbad expanded to over 150 cities across Java, Sumatra, and Bali, integrating demand forecasting and flexible payment options including cash on delivery. In May 2024, Sinbad merged with D2C aggregator Tjufoo to form Horizon Group.

LinkedIn

Exit History

Data from Indexed.vcUpdated
MergerMerger with TjufooMay 2024

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