Sinbad
Jakarta, Indonesia · Founded 2018
- Headquarters
- Jakarta
- Founded
- 2018
- Business Model
- B2B
- Website
- sinbad.co.id
About
Sinbad, legally incorporated as PT Sinbad Karya Perdagangan, is an Indonesian B2B marketplace that digitizes the FMCG supply chain, connecting traditional retailers ('warungs') directly with distributors and manufacturers via an Android app. Founded in Jakarta in 2018 by Emilio Wibisono and Behshad Saeedi, Sinbad expanded to over 150 cities across Java, Sumatra, and Bali, integrating demand forecasting and flexible payment options including cash on delivery. In May 2024, Sinbad merged with D2C aggregator Tjufoo to form Horizon Group.
Summary
Sinbad is an E-Commerce company based in Jakarta, Indonesia, founded in 2018.
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