Built for field sellers. Trusted by revenue leaders. Designed for what's next in AI.
Founded in 2011 in Ghent, Belgium, Showpad is a sales enablement platform that unifies content management, sales readiness, buyer engagement, and AI-driven intelligence for field selling teams. The platform helps marketing and sales teams align on content and coaching to improve seller effectiveness. Showpad merged with Bigtincan in 2025 after acquisition by Vector Capital.
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