Showpad
AcquiredBuilt for field sellers. Trusted by revenue leaders. Designed for what's next in AI.
Ghent, Belgium · Founded 2011 · $275.5M raised
- Headquarters
- Ghent
- Employees
- 201–500
- Founded
- 2011
- Business Model
- B2B
- Website
- showpad.com
- Total Funding
- $275.5M
- Last Round
- $120.0M Series EJul 2024
- Rounds
- 6
About
Founded in 2011 in Ghent, Belgium, Showpad is a sales enablement platform that unifies content management, sales readiness, buyer engagement, and AI-driven intelligence for field selling teams. The platform helps marketing and sales teams align on content and coaching to improve seller effectiveness. Showpad merged with Bigtincan in 2025 after acquisition by Vector Capital.
Summary
Showpad is an Artificial Intelligence company based in Ghent, Belgium, founded in 2011. It has raised $275.5M in total across 6 rounds, most recently a $120.0M Series E round in Jul 2024. Investors include Insight Partners, Hummingbird Ventures and Dawn Capital.
Tech & App Stack
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Funding History
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Jul 2024
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Series A through Series E — per-round amounts, valuations, and who invested in each round.
Investors
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